THE VALUES AND THE NETWORK

ICON is a brand dedicated to every aspect of men’s style and it celebrates the icons that shape our times: the people, the places, and the objects that define the moment. The most well-known and influential journalists and photographers contribute reporting to ICON on fashion, elegance, trends, celebrities, products, brands and stores. ICON attracts readers and brands with a sophisticated take on luxury, lifestyle and beauty, offering expert guidance on leisure and shopping.

ICON became international when it launched in Spain, home to one of Europe’s most style-conscious populations, and later Australia, a unique English-language market that is highly engaged with aesthetics.

ICON IS…

A LUXURY BRAND

ICON is a destination for luxury, where only the best – in terms of quality, style and experience – will do.

A WORLD OF STYLE

Style is the lens through which ICON views all subjects, from culture to fashion, watches to cars, and beauty to lifestyle.

A QUEST TO FIND BEAUTY

The brand’s polished image and clean, contemporary graphics are impactful. ICON pays special attention to its choice of photographers, image editing and fashion shoot productions.