Reworld Media, the leading media platform in France, announces the creation of its Italian subsidiary and affirms its European ambitions

Reworld Media is establishing its Italian subsidiary, Reworld Media Italia, following the acquisition of the print and digital activities of the Grazia and Icon brands from the Mondadori Group.

Reworld Media Italia is taking over the activities of the Grazia and Icon brands in Italy and thereby consolidating its reach across 23 countries, where it was already present mainly through a network of licensees. Daniela Sola, who previously oversaw global branding activities within the Mondadori Group, will head the new subsidiary.

As a leader in themed media in France with 80 proprietary brands, Reworld Media chose to open a subsidiary dedicated to its media activities in Italy, leveraging its 10 years of editorial know-how, digital expertise, and proprietary technologies.

For Gautier Normand, CEO of Reworld Media: “The goal of creating an Italian subsidiary is twofold. First of all, we want to establish ourselves in Italy for the long term, to strengthen the ties with the team that’s already in place, as well as our customers and our partners. Italy is also a key market for the media sector in Europe. Our group is already well-positioned there and intends to develop its international collaborations with the ambition of becoming a European leader.”

“The Grazia and Icon brands have always stood out on the international media scene because of their strong identity. These two editorial brands foresee significant development and I am sure this new chapter represents an exciting challenge, especially given the ambitious growth targets we are setting both in Italy and internationally,” said Daniela Sola, CEO of Reworld Media Italia.

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About Reworld Media

Reworld Media Italia is a subsidiary of the Reworld Media group developing in two markets, B2C and B2B.

For the B2C market, through deploying content, service and product offerings in line with consumers’ interests, available for subscription and for sale on a fee-for-service basis, with a captive audience base of 37,5¹ million French consumers that it supports through the digitalisation of consumption patterns.

For the B2B market, by covering all aspects of corporate communication through digitalisation, and in particular through brand marketing and performance marketing solutions.

The group has 80 quality multimedia/multi-format (print, digital, video, audio, TV, events) media brands to its name, generating audiences in a wide range of themed universes (Maison & Travaux, Marie France, Grazia, Auto Plus, Science & Vie, Gourmand, Top Santé, Télé Magazine, etc.) and it includes its own performance technology platform (180,000 affiliated sites worldwide).

Founded in 2012, in 2021 Reworld Media achieved an annual turnover of nearly €470 million, is located in 11 countries, and has 1,150 employees.

Euronext Growth Paris – ALREW – ISIN Code: FR0010820274 – www.reworldmedia.com