ICON celebrates its international editions at Milan Fashion Week
An exclusive cocktail party will be held tonight at the Armani/Silos exhibition space
Milan, June 19, 2023 – ICON, the leading men’s fashion and lifestyle magazine published by Reworld Media Group, is celebrating its successful international expansion on the occasion of Milan Fashion Week with an exclusive party tonight at the Armani/Silos exhibition space.
Andrea Tenerani, the director of ICON Italy, will be joined by the directors of ICON Spain and ICON Australia at the party, along with friends and various celebrities from the sports and entertainment worlds, and advertising clients and representatives from the companies that have long championed the brand’s uniqueness.
“This event underscores the strength of ICON in Italy and around the world. As a brand, it is the most effective storyteller of men’s fashion and elegance made in Italy, and a true role model when it comes to style,” said Andrea Tenerani.
This important occasion also coincides with the announcement of two new editions of the magazine currently in the works, in France and the Middle East.
“We aim to further expand ICON’s reach and add new international editions to its roster,” said Daniela Sola, Chief Executive Officer of Reworld Media Italia. “Our brand’s success outside Italy is a significant indication of how well the magazine performs in the men’s category, perfectly meeting the needs and addressing the interests of the luxury advertisers across different global markets.”
ABOUT REWORLD MEDIA GROUP
Reworld Media Italia is a subsidiary of the Reworld Media group developing in two markets, B2C and B2B.
The B2C market through the deployment of content, services and products attuned to consumers’ interests, available on a subscription or pay-per-view basis, to a captive audience of over 37 million French people, whom it supports in the digitalisation of their consumption patterns.
The B2B market through the monetisation of its own audiences and the coverage of all the communication drivers of the companies it supports in the creation and execution of their communication and commercial strategy.
The Group has to its name 81 multimedia multi-format media brands (print, digital, video, audio, TV, events) that generate audiences in 11 thematic areas (Maison & Travaux, Marie France, Grazia, Auto Plus, Science & Vie, Gourmand, Top Santé, Télé Magazine, etc.) and integrates its own technological performance platform (180,000 affiliated sites worldwide). Founded in 2012, Reworld Media posts annual revenues of €506m, operates in 13 countries and has 1,185 employees.